Andrew Persoff Oroz

I am a storyteller that creates experiences for improving lives and transforming businesses.

I help companies reach their potential through superior product and brand strategies.

My background bridges UX design, branding, and architecture, allowing me to produce thoughtful experiences through a holistic lens.

About
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About
I am a storyteller that creates experiences for improving lives and transforming businesses.

I help companies reach their potential through superior product and brand strategies.

My design practice has spanned architecture, branding, and UX design – allowing me to produce thoughtful experiences through a holistic lens. I’ve worked with multidisciplinary organizations across London, Miami, New York, and Austin.

I believe that the world can be made radically better through research-driven, human-centered design interventions.

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Education
Central Saint Martins
London, UK
MA Applied Imagination, 2015

Parsons School of Design
New York, NY
BFA Communication Design, 2011


Awards
Best Digital Technology of the Year
Latin American Refining Technology Conference
2nd Annual Awards of Excellence, 2023
AspenTech Mtell

Tier 1 Graduate Entrepreneur UK Visa Endorsement and SEED Fund Award 2015
University of the Arts London
Link: A Taxi for All start-up proposal

IIDA/HD 2013 Award of Excellence for Textiles
17th Annual IIDA/HD Product Design Competition
Hunter Douglas Hospitality: Laurinda Spear Collection, Arquitectonica

Interior Design Best of Year 2013 Finalist
2013 Interior Design Best of Year Awards
Hunter Douglas Hospitality: Laurinda Spear Collection, Arquitectonica

2011 Rhizome Commission
Rhizome at The New Museum
Fantastic Futures online platform

Clients
IBM
Mitsubishi Electric
Emerson
Gartner
AMN Healthcare
Ennismore – SLS Brickell
Hunter Douglas Hospitality
OJO Labs
Zilliant
Arquitectonica
Lefroy Brooks
SCOPE Art Show
Jasper Health
OmniScience


Certifications

Intro to AI Product Design
ELVTR
2024

LEED Green Associate
U.S. Green Building Council
2014