Overview The Laurinda Spear Collection for Hunter Douglas Hospitality translates architectural elements into visual concepts that transform interior and exterior design.
Bold and versatile graphics featured on signature roller shade designs produce a flexible system that can sculpt spaces with minimal intervention. The scale of the shapes and patterns are large enough to work as a backdrop for any interior space – however, they are also designed so they can be legible as a coherent exterior design, part of the facade.
Extensive research informed the designs, resulting in award-winning products recognized for excellence in textiles and architectural products.
Distinct visual concepts were produced as series within the collection.
Among them were Forms and Color Blocks, which featured bolder and more graphic readings, as well as the Texture and Gradient series, which provided a more subdued presence.
Renderings were produced to demonstrate the potential of the coverings’ double-sided readings.
In the example below, a typical facade with white window coverings could be entirely transformed with a new, coherent exterior design.
An in-depth analysis of the firm’s design style was produced, with research covering the predominant forms and colors used throughout projects. Color matrices were created to highlight frequently appearing hues, along with form studies to create shape archetypes.
Iterative prototypes were produced to exhaust the various configurations possible within the collection. While many patterns featured large-scale graphic forms, others were labor-intensive textures that could be applied at a variety of scales.
An asset identification system and artwork formatting guidelines were delivered for the client to efficiently manage provided assets and tailor artwork for mass production. These systems were later adapted into artwork request forms for the client’s in-house use.
The collection received the 2013 Award of Excellence for Textiles at the 17th Annual IIDA/HD Product Design Competition, and was a finalist for the 2013 Interior Design Best of Year Awards.
Client Hunter Douglas Hospitality
Design Firm
Arquitectonica
Team
Andrew Persoff, Lead Designer
Christine Zavesky, Designer
Renderings
Arquitectonica
Hunter Douglas Hospitality