ANDREW PERSOFF

I blend research and storytelling to bring human-centered experiences to market. I also enjoy long walks on beaches.

I am Design Strategy Lead at Thinktiv, an innovation firm based in sunny Austin, Texas. There, I contribute to work through end-to-end capabilities spanning strategy and delivery.

I rejuvenated my imagination at Central Saint Martins’ MA Applied Imagination in the Creative Industries and previously studied at Parsons School of Design.

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