ANDREW PERSOFF



I blend research and storytelling to bring human-centered experiences to market. Outside of that, you’ll find me at the beach.

I am a Strategy Lead at Thinktiv, an innovation firm based in Austin, Texas. There, I help transform companies through brand and product strategy.

I rejuvenated my imagination at Central Saint Martins’ MA Applied Imagination in the Creative Industries and previously studied at Parsons School of Design.


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