Scope Art Show
2011
2011
Rebranding of international contemporary art show, highlighting its position as a platform for emerging talent. The independently run fair, operating for over a decade, has produced successful editions in Miami, Basel, New York, London and the Hamptons.
The detachable symbol device creates the impression of a binocular, or scope. The added allusion to infinity and the “S” letterform acts as a seal of the company’s autonomous and unremitting nature.
The bespoke identity for the 2011 Miami edition of Scope emphasises various details of the year’s featured artwork to create a compelling visual tapestry. The annual campaign, “Celebrating 11 Years,” is a play on the concurrent decennial campaign of ‘big sister’ fair, Art Basel Miami Beach.
PROJECT TEAM
Client
SCOPE Art Fair, Inc.Design Firm
Spinello Projects
Spinello Projects
Lead Designer
Andrew Persoff
Andrew Persoff