Chalk Miami
2011


Identity for South Florida's first dedicated ping pong and billiards lounge, located in Miami Beach. Brand materials and website were produced in conjunction with SuperMarket Creative.





While the logo riffs off the billiard lounge archetype, it is reinterpreted in a brash, contemporary manner: at times arrayed as a dimensional pattern accompanied by contrasting colours. A complete set of patterns were produced for environmental applications and throughout brand collaterals.




The website organises information in a dynamic and engaging manner, shifting content through an open axis following the navigational structure. Events and imagery are prominently featured on the home page, while reservation pages allow for effortless bookings.







PROJECT TEAM


Client

Chalk Ping Pong and
Billiards Lounge
Design Firm
Creative Mafia Advertising
& Design
Lead Designer
Andrew Persoff
Website Development
Creative Mafia Advertising
& Design
Programming
SuperMarket Creative Agency